Seven ‘Must Haves’ for Your Small Business Website

Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert" or "I invested so much into creating my website, but I don't get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.

1. Content - Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don't fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.

2. Testimonials - Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.

3. Social Media Icons - Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there - that way they will hear more about you from your fans at the social network.

4. Contact Information - Tell your web visitors how to get in touch with you. They shouldn't have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.

5. Tracking - Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.

6. Loading Time - Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.

7. SEO - Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.

Comments

Four Key Components of a Robust Security Plan Every SMB Must Know

Four Key Components of a Robust Security Plan Every SMB Must Know Most businesses are now technology dependent. This means security concerns aren’t just worrisome to large corporate enterprises anymore, but also the neighborhood sandwich shop, the main street tax advisor, and the local non-profit. Regardless of size or type, practically any organization has valuable digital assets and data that should not be breached under any circumstances. This makes it the responsibility of every business, especially those collecting and storing customer/client information, to implement a multipronged approach to safeguard such information. Yes, we’re looking at you, Mr. Pizza Shop Owner who has our names, addresses, phone numbers, and credit card information stored to make future ordering easier and hassle free. Today’s SMB Needs a Robust Security Plan Protecting your business and its reputation comes down to developing, implementing, and monitoring a robust security plan that adequately addresses

The Good, The Bad, and the Ugly of Mobility and BYOD

The Good, The Bad, and the Ugly of Mobility and BYOD There are a lot of advantages to mobility in today’s workforce, but the Bring-Your-Own-Device (BYOD) movement has also brought its share of headaches as well. We live in a society where everyone must have the newest technology. We are inundated with ads reminding us that the smartphone or tablet we just bought a year ago is laughably outdated and inferior to the upgrade that just hit the market. People who have just bought the latest technology don’t want to have to set it aside to use a separate company-issued device. As a result, businesses are beginning to grant these employee-owned devices access to their file and email servers, databases, and applications. While this brings certain competitive advantages to employers, it naturally carries many risks, too. Let’s begin with the pros of BYOD... The Advantages of BYOD Greater Flexibility and Productivity - Personal devices allow workers more flexibility, which in turn can increase

Cloud Monitoring Can Be the Difference Maker for SMBs

Cloud Monitoring Can Be the Difference Maker for SMBs It’s a fast-paced world. Not only do people want things, they want things right now. This sometimes-unnerving need for instant satisfaction has only intensified now that we have Wi-Fi and mobile devices that keep us connected regardless of where we are, what we’re doing, or the time of day. There is no longer any tolerance whatsoever for waiting. A business with a website that fails to load, or loads too slowly, will lose customers and leads to competitors. So what has your business done to address this need for constant accessibility and optimal uptime? Do you feel you’re doing enough to meet the demands and expectations of your customers, new business prospects and those who have just now found you on Google? If you’re a small-to-medium sized business owner, do you have confidence in your technology infrastructure? Can you say with certainty that your website, internal server, and mobile applications function smoothly, efficiently

KBS Technology Blog

Search This Blog